Master Degree in Marketing

Marketing professionals interested in earning a promotion, or individuals desiring to begin marketing careers can greatly benefit from obtaining an master degree in marketing or sales. A master's program in marketing will prepare students for a career supervising staff members, conducting research, conducting complex marketing campaigns, and developing marketing strategies.

Online Master Degree in Marketing

The online master degree in marketing is designed for working professional who want to earn an advanced degree in marketing while pursuing a busy career. Online master degrees in marketing offer the same courses and curriculum as their campus-based counterpart, with the benefit of being able to complete the degree remotely. Those who are unable to attend campus courses due to work or family responsibilities can also benefit from online marketing programs. These online programs allow students to study at their convenience, whenever their schedules allow.

Common programs for people seeking a master degree in marketing include the following:

  • Master of Business Administration (MBA). Most people aspiring to work in management and high-level positions in marketing or marketing management can earn an MBA with an emphasis in marketing. The MBA in Marketing is growing in popularity among professionals who want an advanced education marketing complimented with an indepth business education.
  • Master of Arts (MA) or Master of Science (MS). Students enrolled in marketing MS or MA programs will take business and marketing classes, while they conduct original research. These programs focus exclusively on marketing and provide students with an indepth education in marketing strategy, marketing research and sales analysis.

Career Opportunities with a Master Degree in Marketing

Individuals who earn a master's degree in marketing will improve their job opportunities and position themselves for career advancement opportunities and increased earning potential. According to, MBA graduates can expect to earn 50 percent more than they did prior to earning an MBA. The majority of MBA graduates eventually receive job promotions. Earning an MBA with an emphasis greatly enhances a marketers career opportunities.

Many graduates of MBA and marketing master's programs eventually find opportunities in the following positions:

  • Management consultants
  • Marketing strategists
  • Survey researchers
  • Marketing analysts
  • Product managers
  • Marketing managers

The U.S. Department of Labor reports that job opportunities for marketing professionals should be plentiful over the next decade. Individuals pursuing careers as research analysts will enjoy a particularly large number of job opportunities, since job growth in this field is projected to increase by almost 30 percent through 2018. The same is true for management analysts, since growth for this specialty is projected to increase by nearly 24 percent. Job prospects for marketing managers are projected to increase by 13 percent in the same time period.

People already working in the marketing profession have more opportunities than ever to earn a master's degree, thanks to the myriad of accredited universities offering online degree programs in marketing. Increase your job opportunities by earning a master's degree or MBA in marketing.

Explore Master Degrees in Marketing

Company Information
Privacy Policy
Contact Us
Submit a Resource